(Poço Fundo, Minas Gerais)
We are proud to directly impact eight lives by providing merit scholarships to the children of coffee producers. We thought it would be great to give you some insight into the lives of some of these kids, for ultimately it is our hope that the total value of the coffee in the cup should not contain the consumer’s charitable contribution, but rather his/her respect for those that produce the coffee. What’s the difference? The charitable contribution necessitates a superior economic advantage be maintained by the consumer. The respect is independent of this. This is the intent behind our “progresso” message.
A Day in the Life
I have the good fortune of having Marcelo Saúde Belém, a well-known videographer, as my brother-in-law and he volunteered to produce these videos. I will post them here on the site when they are complete later this fall. From dusk to dawn we followed José Elias as he arose in the dark, walked to catch the bus to school, returned home to quickly eat and then worked in the coffee fields and patio. Most of mine and Lisi’s time this visit to Poço Fundo was spent as production assistants. Here are some photos of the “The Making of a Day in the Life José Elias” we were able to take while tip-toeing behind the scenes. The Severiano’s are a wonderful and loving family of hard-working coffee producers. I hope we represent them well.