The Selective Harvest Project
For over ten years Joel has been going to Brazil to source coffee. The process has usually been similar: request samples from some of the best farms and pick out their best lots.
This year, Casa Brasil had a different approach: rather than show up after the fact, why not guarantee price before the harvest for the growers to follow a series of protocols that had a better chance of yielding a higher quality coffee? For this project, growers selectively harvested only ripe coffee fruit, then carefully processed and dried the coffee to ensure quality. The results of the Select Harvest Project speak for themselves. Our Selective Harvest Microlots are available here.