What Does The Guy Who Grew My Coffee Listen To?

For the sake of a blog title, I force the stereotype that all producers like country music (or at least all those from whom we bought coffee). Probably not true; however, probably not far from it either. The point of this entry is to give you a better sense of the culture of the coffee grower, and whether he/she personally listens to it or not, this culture is that of Música Caipira and Música Sertaneja. Música Caipira is roots country music and is represented by the upper clips below. Sertaneja is a more recent phenomenon made popular by duos such as Chitãozinho & Xororó, Leandro e Leonardo, and Zezé Di Camargo & Luciano. When you watch the clips, the difference between Música Caipira and Sertaneja will become evident. I have perhaps weighted the list more towards Música Caipira and antiquity, since record sales show that Sertaneja is far more popular. In some ways, what I have done would be the same as saying ” What Does the Guy who Raised Your Steak Listen To?” and then show clips of Hank Williams, Elizabeth Cotten, Bob Wills, etc. In an effort to mitigate my personal bias, I have included some more recent musicians at the bottom; musicians that some of the younger growers (or the children of growers) might listen to – the Garth Brooks and Kenney Chesneys of Brazilian Country Music.

Tonico e Tinoco